PRESS
QUESTIONS / ANSWERS
WHAT IS THE NAME OF THE PRODUCT?
The name of the product is PROTECTOR PROFESSIONAL
WHY WAS IT GIVEN THIS NAME?
Due to the fact that the products contain only Protein Amino Acids, and we wanted the brand name to make sense and easy to pronounce,
HOW IS THE PRODUCT DIFFERENT FROM OTHER PRODUCTS?
While we respect all products, our product has many features different than others. However, the biggest feature is that it is the first in the world to be produced without using paraben based preservative, used in many products to extend shelf life and avoid spoilage. Preservation in our products is achieved by: Separating the oxygen which is causing spoilage away from the medium by creating ultrasonic sound waves using piezoelectric crystals, through the disintegration and separation of the oxygen by the created cavitation. Thus the shelf life is extended to 3 years without using any harmful substances. Some of the other distinguishing features are showing its effect in the first use and replicating the effect using 1/10th of the amount used by current products, continuing effects after application of hair care post-washing for 21-25 days, not creating any substances like smoke, etc., the contents not including formaldehyde, and finalizing in 1 hour and single application the effect that other care and repair brands realize using separate products.
HOW IS IT APPLIED TO HAIR?
The product is only used in professional hair salons. It is a thermal product that works with heat, and is made up of three stages. First, hair is WASHED USING NO 0 PURIFIER CLEANER. In this stage, the product cleanses the hair from residue from previous dyeing and remnants from previous hair care applications, brings the pH level under 7. The product is kept on for 1 minute and rinsed. It is followed with NO 1 PROTEIN CONDITIONER, the second product in the series, penetrated into the hair by massaging into the root, ends and along the shaft. It is kept on for 3-4 minutes and rinsed. During this time, it opens the pores and flakes of the hair, and implements the classical detox process. Afterwards, the final stage of hair care, NO 2 TREATMENT MASK is applied along the length of the hair between 1 gr or 3.8 gr maximum. It is not rinsed, but kept on the hair instead. This is followed with blow drying during which proteins crystallize and penetrate into entire hair. One session of blow drying fixes the proteins, and it is sealed into hair with a 450 F degree hair straightener. It provides classical botox. The product does not straighten hair or break down its structure; on the contrary, it will define curls after washing.
WHAT KING OF CONTRIBUTION DOES IT MAKE TO THE HAIR AFTER APPLICATION?
This product provides an additional layer through coating. It reloads the lost protein, which is the main component of keratin, the building block of hair. Restores the moisture balance. Provides visible shine. Strengthens hair through coating; and combing greatly reduces splits and hair loss. This coating can increase volume by 44%, especially in thin hair. Can be washed immediately, there is no waiting time. The effect persists after washing. Has a fixing effect on curls. The effect lasts for 21 to 25 days and stays on hair until the next chemical procedure (dyeing, etc.). Does not electrify, weigh down or cause oily hair. If so wished, there is no need to apply cream at home. Hair opens up and softens with blow drying.
DOES THE PRODUCT HAVE ANY SIDE EFFECTS?
Never… The contents do not include Paraben, Sulfates, DEA, Heavy metals and under no circumstances Formaldehyde. Therefore, it can be used even during pregnancy
IS THE PRODUCT APPLIED TO THE ENTIRE HAIR?
Yes. It can be applied to all types of hair. It dos not differentiate among hair types.
HOW LONG DOES THE EFFECT ON THE HAIR LAST?
The effect on hair lasts 21-25 days and stays on hair until the next chemical procedure (dyeing, etc.). The hair keeps it shine for this duration.
HOW CAN THE PRODUCT BE ACCESSED?
Professional care application is only performed at hair salons. The product can’t be purchased online through social media, etc.
WHAT IS THE PRICE OF THE PRODUCT AND APPLICATION?
Please contact the hair salons that provide the application.
COULD YOU PROVIDE SOME BACKGROUND ON YOURSELF?
I was born in Ankara in 1969. I am married and have one son. I was in Izmir for my elementary, middle school and equivalent education. For the last 14 years I have been living in Istanbul to manage my investments. I have completed my business and management education, entered the sector in 2003 and have produced the world’s first cosmetic products (mineral water spray, etc.) that use mineral water (Eau Minerale Naturelle). This was published in the International Cosmetic Science, which was followed by me performing brand management and product manufacturing service for hair care products like Performance, Vouqe, Cleanex and Le Brunce. The sector has 210 different types and barcodes. I launched the project that extends the shelf life of cosmetics and foods without using paraben based preservatives, the world’s first once again. My project was qualified as an invention by the T.R. Ministry of Industry, and placed under protection by the T.R. Government. We carried out many projects in our field with my academic consultant team that were widely appreciated. I have completed all training like HACCP, Kalder ad GMP. We are currently producing both our own products and private label product manufacturing for domestic and international brands in our 5,100 square meter production facility in Tuzla, Istanbul. PROTECTOR Protein Care Group, our current product segment is our upper product segment brand and product group. It can be found in elite hair salons in Turkey, Italy, Greece and France.
I have been engaged in commercial activity in New Your, USA for the last five years. Our activities in this time frame were limited to sales and imports of raw materials and intermediate products. Just our Protein Cate group has started sales and marketing activities in 2017 in New York by having the U.S. Food & Drug Administration (FDA) analyses approved for the USA.
COULD YOU GIVE US A LITTLE INFORMATION ABOUT THE PRODUCT?
After some chemical procedures (e.g. Dyeing, Bleaching, etc.), breaking can occur along the hair due to thinning, which is called hair shedding. The product penetrates the problematic and damaged areas along the hair. It provides an additional layer through coating and reloads the lost protein, which is the main component of keratin, the building block of hair. Restores the moisture balance and gives visible shine. Strengthens hair through coating; and combing greatly reduces splits and hair loss. This coating can increase volume by 44%, especially in thin hair.
HOW DID YOU COME UP WITH THE IDEA FOR THE PRODUCT?
By thinking what the Global brands in the sector couldn’t. By not just making the product, but also enjoying it. It all started by doing what was not there and could not be done, and choosing the right target.
The secret was the PROTEIN. The word Protein comes from the Greek word “Proteios”, which means “the most important” or “I will be the primary”. Proteins are very important organic compound substances for Hair, they are active in the execution of biological events like catalyzing, transportation, flexing, immune protection, growth, and differentiation control. Some of the main processes of live hair such as growth, multiplication, self-repair are implemented by proteins and nucleic acids (nucleoproteins) that form compounds.
Thus was our launch; the rest was 3 years of R&D that involved a lot of hard work… And here’s the result.
WHEN WAS THE PRODUCT PATENTED?
2014
WILL THE PRODUCT MEET CONSUMERS ONLY IN THE UNITED STATES OF AMERICA?
No, we are new in the States. We are already active in Turkey, Italy, France, Holland and Spain for the last three years in select salons.
HOW WILL THE CONSUMERS ACCESS THE PRODUCT?
In consulting hair salons that have the PROTECTOR Conformity & Education Certificate given by the hands-on training provided by our technical trainers.
